The Professional Portfolio of Zachary Maggio, PhD

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Zachary Maggio, PhD
Enrollment Leader
Portfolio · 2026
Selected Work · 2025–2026

Enrollment strategy,
from modeling to marketing.

Graduate enrollment in 2026 is more complex than ever. Audiences are fragmented, aid leverage has tightened, and student expectations continue to rise. At the same time, many of the systems institutions rely on were simply not built for the current realities of higher education.

This portfolio highlights practical, hands-on work I've built to close the gap between strategy and execution across analytics, marketing, communications, and enrollment infrastructure.

Areas of Expertise
Click to explore each area
Enrollment Strategy & Planning
Full-funnel enrollment strategy, including demand generation, conversion from inquiry to enrollment, yield strategy, and retention across graduate and professional programs.
Financial Aid Leveraging
Net tuition revenue maximization, discount rate optimization, and scholarship strategy aligned to enrollment and net revenue goals.
Admissions & Recruitment
Graduate and professional recruitment, prospect engagement, and data-informed admissions review, selection, and decision-making.
Enrollment Marketing & Lead Generation
Multichannel campaign strategy, paid search and social, lead generation, and conversion optimization across the prospective student pipeline.
Brand & Market Strategy
Value proposition development, brand positioning, competitive analysis, and marketing communications across print and digital channels
Predictive Modeling & Enrollment Analytics
Enrollment forecasting, sensitivity analysis, regression analysis, and scenario planning to inform enrollment and financial decisions.
Data Visualization & Technology
Custom dashboards, interactive tools, and production-grade web applications built without a development team
Enrollment Systems & Operations
CRM architecture, workflow design, admissions operations, and cross-functional coordination across the enrollment lifecycle
Student Lifecycle & Engagement Strategy
Yield, onboarding, retention, and student success programming designed to support students from first contact through completion
Data, Planning and Analysis
Confidential and institutional content redacted or anonymized for portfolio use
01
Data Visualization - Financial & Enrollment Operations

Enrollment & Revenue Dashboard

The dashboard is an interactive tool I built for the YSN Business Office and published as a Slate portal that translates a live Banner extract into a working view of enrollment and student account activity across the cohort. Five linked tabs display a summary of program detail, scholarship, and discount-rate composition, a configurable Pivot cross-tab, a filterable student roster, an enrollment standing view that tracks standing by program and flags when a student's standing changed, and a leave and withdrawal register, with a detail codes reference underneath. Every view in the dashboard recomputes automatically and instantly as filters change. For purposes of confidentiality, this demonstration portfolio build runs the identical interface on a representative dummy dataset in place of the live Banner feed.

Interactive ToolBanner DataFinancial OperationsEnrollment Standing

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03
Data Visualization - Academic Analytics

Grade Distribution Report

In response to a request for analysis of grading patterns, I built a longitudinal grade distribution analysis visualizing academic performance patterns across programs, cohorts, and course types. The report is meant to surface key equity signals, grade compression trends, and outlier patterns - ultimately providing academic leadership with actionable data for use in curriculum review and accreditation.

Data VisualizationAcademic AnalyticsPython

Add PDF report

data-pdf="grade-distribution-report.pdf"
04
Data Visualization - Student Success Analytics

Interruption Event Analysis

When leadership became concerned about changing rates of student continuity, I conducted an analysis examining the timing, frequency, and academic impact of enrollment interruptions - leaves of absence, withdrawals, and course drops - across different program types and demographic cohorts. The analysis helped to identify intervention points and inform proactive advising strategy.

Data VisualizationStudent SuccessRetention AnalyticsPython

Add PDF report

data-pdf="interruption-event-analysis.pdf"
05
Data Visualization - Interactive Dashboard

Enrollment Forecasting Dashboard

To reduce uncertainty and help with academic and financial planning, I developed an interactive enrollment forecasting tool giving real-time visibility into developing class composition, yield projections, and financial aid allocation across the admissions funnel.

Data VisualizationInteractive DashboardEnrollment AnalyticsJavaScript

Add HTML file or iframe

data-iframe="enrollment-forecast.html"
06
Data Visualization - Conversion Analytics

Marketing Conversion Funnel

To track digital campaign performance in real-time, I built a self-contained dashboard that reads a live Slate prospect query and traces lead acquisition from inquiry through application start, submission, admission, deposit, and net enrollment. Status is derived by parsing Slate's live application history via portal queries. For confidentiality reasons, this dummy portfolio build runs on a representative manufactured sample.

Data VisualizationConversion FunnelSlate IntegrationJavaScript

Add HTML file or iframe

data-iframe="marketing-funnel.html"
08
Data Visualization - Return on Investment

Digital Marketing ROI Analysis

To inform an understanding of the return on digital marketing spend, this tool offers an internal analysis of three RDW Group lead-generation campaigns spanning the Fall 2024 through Fall 2026 cycles, tracing campaign spend through inquiries, applicants, and matriculants to expected tuition revenue and net return. It presents both a cycle-based and a lead-source attribution view, a spend-versus-revenue comparison, a matriculant flow diagram, and describes its methodology in full.

Data VisualizationROI AnalysisMarketing AnalyticsReport Design

Add HTML file or iframe

data-iframe="marketing-roi.html"
09
Data Visualization - Live Admissions Analytics

Admission Cycle Dashboard

A comprehensive real-time admission dashboard that reads a live Slate query and tracks the cycle as it unfolds: a stage-by-stage funnel from submission through decision, deposit, and net cohort, with program and specialty cross-tabs, demographic and geographic composition, academic profile, scholarship and discount-rate analysis, yield drivers, and a year-over-year comparison against the prior cycle. Program, stage, source, and time-status filters are offered which automatically recompute every view instantly. For confidentiality purposes, this dummy portfolio build runs the identical interface on a manufactured representative dataset in place of a live feed.

Live DashboardSlate IntegrationEnrollment AnalyticsYear-over-Year

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Enrollment Marketing & Communications
11
Enrollment Marketing - Digital Microsite

Admissions & Aid Microsite

A comprehensive admissions and financial aid microsite built in HTML and published within Slate portal views, comprising multiple designed pages: program concentrations and tracks, financing options, student ambassadors, and FAQ. Designed to serve prospective students across the full consideration journey, from awareness through application.

Web DesignSlate CRMContent StrategyEnrollment Marketing

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12
Enrollment Marketing - Interactive Recruitment Tool

YSN Program Explorer

To help give prospective students an intuitive way to find their entry point among a range of different programs, I designed and built an interactive Program Explorer that begins with a single question - "where are you starting from?" - and branches out the graduate pathways available from that starting point. Each pathway opens a detail card with program specifics, and the page concludes with an embedded inquiry form. The tool is built entirely in HTML/JS within Slate's portal constraints and published as a Slate portal page.

Interactive ToolWeb DesignSlate CRMEnrollment Marketing

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13
Email Design - Prospect Nurture Campaign

GEPN / MSN Prospect Drip Campaign

A representative example of an 11-email prospect nurture sequence for GEPN and MSN inquirers, covering program fit, curriculum, student experience, financial aid, and application guidance. Each email in the sequence is designed to move prospects through the consideration funnel with program-specific messaging, consistent visual identity and clear calls-to-action.

Drip CampaignHTML EmailProspect NurtureSlate CRM

Add HTML email file

data-iframe="gepn-drip-email.html"
15
Interaction Design - Data-Driven SVG

Custom Animations

The three custom diagrams from the concentration microsites, isolated and replayable. Each is hand-built SVG whose nodes and connectors are generated in JavaScript and revealed through a staged sequence: a therapeutic arc, a radial convergence constellation, and a policy-to-practice flow. All motion respects reduced-motion preferences.

SVGJavaScriptAnimationData Visualization

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Web Applications
17
Web Application - Student Support Tool

Student Concern Navigator

In response to a call to design a ticketing system that could direct and escalate student concerns, I built a branching-logic decision tool guiding students through the right escalation pathway for academic, financial, and personal concerns - reducing ambiguity around who to contact and when. This is entirely built in HTML/JS within Slate's XHTML constraints and published as a Slate portal page.

Branching LogicSlate CRMStudent SuccessUX Design

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18
Web Application - Student Resources

Student Job Opportunities Board

To improve the dissemination of student job postings, I built a Firebase-backed job board surfacing relevant employment opportunities for YSN students, with real-time posting management by staff. The backend includes scripted AI functionality to scan job post PDFs or word docs and summarize them for the board entry. This replaced a static, unmaintained list with a more dynamic, searchable resource.

FirebaseSlate CRMStudent Resources

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19
Web Application - Advising Tool

Slate Advising Dashboard

To modernize and improve data governance for student advising records, I built a custom advising interface inside Slate using Yale brand typography and design tokens. Each record features student snapshot grids, accordion-animated detail panels, credit load visualizations, and Liquid-templated data binding.

Slate CRMLiquid TemplatesData VisualizationYale Brand

Add screenshot or iframe

data-iframe="advising-dashboard.html"
20
Web Application - Faculty Documentation

Slate Advising - Faculty Guide

To support use of the advising system, I designed a comprehensive internal guide teaching YSN faculty how to use the Slate advising system for student engagement, documentation, and FERPA-compliant record-keeping. The guide covers record navigation, writing effective advising notes, best practices in emailing students, uploading files, and sharing summaries. The guide was designed to reduce onboarding friction and help ensure consistent, legally sound documentation practice across faculty.

DocumentationInternal CommunicationsFERPASlate CRMChange Management

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21
Web Application - Student Onboarding

Slate Onboarding Portal

To streamline an extensive and complex set of new student onboarding requirements, I built a comprehensive onboarding portal within Slate guiding newly admitted students through every pre-matriculation step - e.g. checklist completion, document submission, orientation registration, and community access. The portal reduced staff follow-up burden while improving the admitted student experience at a very critical yield/melt moment.

Slate CRMStudent ExperienceOnboardingYield Strategy

Add screenshot or iframe

data-iframe="onboarding-portal.html"
22
Interactive Map - Global Engagement

YSN Global Activities Map

To help the Global unit illustrate their many activities around the world, I built an interactive map plotting 52 faculty partnerships in research, education, and capacity building around the world. Users can filter by activity type, status, and country, and every marker opens a profile card with the partner institution, location, research themes, and a link to the faculty directory.

LeafletData VisualizationGlobal HealthInteractive

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23
Web Application - Student Services

Educational Verification Portal

To help streamline a transactional process to request verifications, I created a student and alumni facing Slate portal that pairs clear eligibility guidance, a checklist of what to prepare, and processing-time expectations with the request form itself, cutting down on back-and-forth with the registrar and other staff.

Slate CRMStudent ServicesForm DesignRegistrar

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24
Web Application - Student Lifecycle

Leave of Absence & Withdrawal Portal

I built a student-facing request portal for leaves of absence and withdrawals, using Slate portal and form embed functionality. It opens with a support callout pointing students to advising and resources before they proceed, then walks through eligibility, financial-aid implications, and the formal request.

Slate CRMStudent LifecycleForm DesignStudent Support

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Print & Digital Design
26
Print Design - Event Program

Admitted Students Day 2026 Program

I designed this full bifold print program for YSN's Admitted Students Day event, produced in Python/ReportLab. It combines key information and resources in a cohesive, brand-forward layout.

ReportLabPrint DesignYale BrandPython

Add PDF file

data-pdf="asd-program-2026.pdf"
27
Print Design - Marketing Collateral

MSN Concentration Flyers

Responding to faculty calls for handouts, I developed a suite of program-specific recruitment flyers for YSN's MSN concentrations, designed and built in ReportLab with an asymmetric two-column layout. They maintain visual consistency across distinct program offerings while allowing for concentration-specific content and imagery.

ReportLabPrint DesignSeries DesignPython

Add PDF file

data-pdf="msn-concentration-flyers.pdf"
28
Digital Design - Magazine Newsletter

Inside YSN Newsletter

To assist the Marketing & Communications unit, I produced responsive HTML versions of Inside YSN, a magazine-style newsletter. The page combines feature stories, faculty and graduate spotlights, photography, and data callouts in a distinct visual style I developed for YSN, designed to read like an editorial publication rather than a basic mass email.

HTML/CSSEditorial DesignResponsiveYale Brand

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About
Zachary Maggio

Dr. Zachary Maggio

Zachary Maggio is a higher education scholar and graduate enrollment leader working at the intersection of marketing, strategy, analytics, and technology. Over nearly two decades, he has helped institutions design and execute analytically rigorous, market-aware enrollment strategies that connect brand and demand generation to measurable enrollment outcomes.

He currently serves as Senior Associate Dean for Enrollment, Engagement & Student Success at Yale School of Nursing, where he is responsible for enrollment outcomes, tuition revenue, and the full student lifecycle - from initial inquiry through graduation and alumni engagement. He overhauled the school's enrollment management function from the ground up: organizing its work around a defined enrollment funnel, rebuilding admissions, financial aid, registrar, and student life operations, and launching the school's first paid digital marketing campaigns. Under his leadership, the school's enrollment planning has become more data-driven and market-aware.

Before Yale, Maggio was a key contributor in building and launching the first new graduate school at New York University in more than fifty years, a complex multi-school academic initiative where he led enrollment marketing and admissions strategy. Earlier, at the University of California, Berkeley, he worked in the Office of the Chancellor and the Division of Student Affairs on efforts to expand access and improve yield among underrepresented students.

Maggio holds a BA from the University of California, Berkeley, an MSc from the London School of Economics, and a PhD in higher education from New York University.

Outside of his professional work, Zach is a musician who collects coins and has longstanding interests in art, chamber music and film. He lives with his wife and daughter, splitting his time between Connecticut and New York, and remains a committed New York Mets fan despite everything.

Curriculum Vitae
Full professional history, education, and skills
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Yale School of Nursing and other Yale University materials shown in this portfolio are © 2026 Yale University and remain the property of Yale University. All independently created work, including original tools, code, and design, is © 2026 Zachary Maggio. All rights reserved.

Confidential and institutional content has been redacted or anonymized and is presented for portfolio review only. Yale and Yale School of Nursing are trademarks of Yale University, used here for identification purposes.