Dr. Zachary Maggio
Zachary Maggio is a higher education scholar and graduate enrollment leader working at the intersection of marketing, strategy, analytics, and technology. Over nearly two decades in higher education, he has helped institutions design and execute analytically rigorous, market-aware enrollment strategies that connect brand and demand generation to measurable enrollment outcomes.
He currently serves as Senior Associate Dean for Enrollment, Engagement & Student Success at Yale School of Nursing, where he is responsible for enrollment outcomes, tuition revenue, and the full student lifecycle - from initial inquiry through graduation and alumni engagement. Since joining Yale, he has overhauled the school's enrollment management function from the ground up: organizing its work around a defined enrollment funnel, rebuilding admissions, financial aid, registrar, and student life operations, and launching the school's first ever paid digital marketing campaigns. Under his leadership, the school's enrollment planning has become more data-driven and market-aware.
Maggio's approach treats marketing, admissions, financial aid, and analytics as a single system rather than four adjacent functions. He integrates demand generation, audience segmentation, conversion strategy, aid leveraging, and yield and melt management into a coherent, data-informed framework focused on how prospective students move from awareness to enrollment, and how they then persist from matriculation to graduation. He also builds the specialized tools this work requires - dashboards, CRM workflows, and web applications.
Before Yale, Maggio was a key contributor in building and launching the first new graduate school created at New York University in more than fifty years, a complex multi-school academic initiative where he led enrollment marketing and admissions strategy. Earlier, at the University of California, Berkeley, he worked in the Office of the Chancellor and the Division of Student Affairs on efforts to expand access and improve yield.
Maggio holds a BA from the University of California, Berkeley, an MSc from the London School of Economics, and a PhD in higher education from New York University.
